Quarantine Wine: Wineries Shift To Shipping
April 9, 2020
Leelanau Peninsula wineries have implemented shipping deals and partnerships to keep business flowing and customers stocked up during the shelter-in-place mandate.
Bel Lago in Cedar is offering penny shipping for 6- or 12-bottle orders for wine club members, and recently partnered with Boss Mouse Cheese of Kingsley to offer a more robust delivery experience. (Order six bottles and get 1/2 lb. assorted Boss Mouse cheese with offer code: BELLAGOBOSS6; order 12 Bottles get 1 lb. assorted Boss Mouse cheese with offer code BELLAGOBOSS12.)
Rick DeBlasio, General Manager at Suttons Bay's Shady Lane Cellars, says since beginning a penny shipping promotion in mid-March “we have seen a ton of great support from locals, as well as loyal customers throughout the region.” (Use the offer code PENNYSHIP when ordering online.)
“We tried to create an opportunity that was the same cost as shopping in our tasting room, yet we could get it to their door.”
Business is not as usual at the tasting rooms, but, says DeBlasio, “Our vineyard and all agricultural operations don’t slow down. Our grapevines don't know about COVID-19 — they just think it’s spring.”
He adds, “We’ve been a little bit blessed in that this started in what was really still the off-season for us, so we were working with a slim crew as it was. Our crew can work and is working in a way that keeps them and the rest of the community safe.”
At Boathouse Vineyards in Lake Leelanau, orders shipped within Michigan are eligbile for $15 flat rating shipping charge, no matter what size the order.Comment
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